WWE SUPERCARD
COLLECT. STRATEGIZE. DOMINATE
STILL GOING STRONG
Developed by CatDaddy Games and published by 2K. The game was launched on August 14, 2014. As of 2026, it is also the longest running online WWE mobile game.
THE CHALLENGE
With ever changing superstars, storylines and fan base we need to keep the brand fresh and new. New creative initiatives based on the current market trends guide how we present graphics to increase User Acquisition and Conversion.
Scope: Currently Active (link)
Categories: Design, Motion Graphics & FX, Marketing, Ads
Role: Responsible for Motion Graphics, Animation + FX, Creative Initiatives
Tools: After Effects, Blender, Photoshop, Illustrator
ITS ALL IN THE CARDS
WWE SuperCard is a digital collectible card game focused in battling opponents. To entice players throughout each seasonal update we highlight the latest and greatest cards our players can earn and collect. Collaborating with the WWE Superstars affords some interesting visual treatments.
TESTING, TESTING…
Staying cohesive with each ad creative would affords us to not only cast a wide net across multiple platforms, but also allow us to make minor visual tweaks and treatments based on the platform while still sitting underneath that creative umbrella. Because the ads only slightly differed, we could more accurately interpret data and see what creative assets were driving.
SUPERSTAR POWER
A great way to vary content and try and break through to grab viewers attention was to enlist the help of the WWE Superstars. Creative briefs turned into storyboards and became the blueprint for these short format clips.
We found that our player base responded strongly to the talent based on the current WWE plot line. This would also overlap with WWE main events as well as updates within SuperCard. Moving in this direction now became a type of roadmap.
STORY DRIVEN
WWE SuperCard is a digital collectible card game focused in battling opponents. To entice players throughout each seasonal update we highlight the latest and greatest cards our players can earn and collect. Collaborating with the WWE Superstars affords some interesting visual treatments.
